The campaign is designed to explore a multitude of opportunities to proactively raise awareness of water safety ahead of a summer outdoors. Starting in May, through the summer, the risk to the public through accidental drowning increases significantly – DPW is critical in raising awareness and encouraging the public to enjoy water safely.

RLSS UK has been caring for families for over 130-years and through the campaign encourages everybody that can, to do their little bit this summer!

There are numerous easy ways to get involved including:

Get digital – digitally sharing our key water safety messaging, based around the water safety code on social media and other channels.

Run DPW activities – if you have connections with leisure centres, pools, swim schools, activity providers or clubs you can run awareness raising activities.

Education in Schools – RLSS UK have thematic lessons available for those aged 5 -11 across the age groups, share these resources or deliver them in schools.