MAKE THE RIGHT CALL, CALL 999

Our campaign shows the personal struggle of one man fighting his instincts. We see him wrestle his instinct to go into the water but ultimately making the right call, and calling 999.

Call 999 fire & rescue for inland waters or coastguard at the coast
Make the right call call 999

FIGHT YOUR INSTINCTS

Almost 50% of people still don’t know to call 999 when they see someone struggling in the water, with many people panicking and following their instinct to jump in and help.

The NWSF’s aim is to reduce accidental drowning fatalities in the UK by 50% by 2026 and reduce risk amongst the highest risk populations, groups and communities. With this campaign we hope to educate people on what to do when they see someone struggling in the water, getting more people to call 999 and ultimately saving lives.

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Assets and Resources

Help share our lifesaving advice with friends, family, colleagues and community with our free downloadable campaign assets and resources.

Make the right call call 999

Make the Right Call

Static social 1x1

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Make the right call call 999

Make the Right Call

6 sheet master 999

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Make the right call call 999

Make the Right Call

6 sheet master Coastguard

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Make the right call call 999

Make the Right Call

6 sheet master Fire & Rescue

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Make the right call call 999

Make the Right Call

48 sheet master 999

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Make the right call call 999

Make the Right Call

48 sheet master Coastguard

Download
Make the right call call 999

Make the Right Call

48 sheet master Fire & Rescue

Download
Make the right call call 999

Make the Right Call

96 sheet master 999

Download
Make the right call call 999

Make the Right Call

96 sheet master Coastguard

Download
Make the right call call 999

Make the Right Call

96 sheet master Fire & Rescue

Download
Call 999 fire & rescue for inland waters or coastguard at the coast

Make the right call 40s TVC

Provided by: NWSF

Date: 21/07/2022

Call 999 fire & rescue for inland waters or coastguard at the coast

Make the right call 30s social

Provided by: NWSF

Date: 21/07/2022

Call 999 fire & rescue for inland waters or coastguard at the coast

Make the right call 40s social

Provided by: NWSF

Date: 21/07/2022

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For more information, you can get in touch with us by filling out the form on the link below.

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